Product thinking
I start by understanding the goal, users, business context and constraints. I look beyond “what should the screen look like?” and focus on what problem we are solving and why it matters.
Senior Product Designer
Designer with a frontend soul
10 years in digital products.
Designing workflows, systems and interfaces that help people move through complexity.
Case studies
Selected product stories from complex systems where context, constraints and collaboration shaped the final design direction. A closer look at how I simplify workflows, structure UI and turn product complexity into clearer user experiences.
How I work
My work combines problem analysis, fast structuring of complexity, front-end aware design and AI-assisted prototyping. This helps turn abstract requirements into concrete flows, prototypes and decisions that the team can discuss early.
Front-end aware design
My front-end background helps me think about products as systems of states, components, dependencies and edge cases. This makes the design more precise, realistic and easier to discuss with development teams.
AI-assisted prototyping
At an early stage, I use AI tools, including Claude, to create quick prototypes and structure flows. This helps uncover hidden complexity, missing states and questions worth clarifying before moving into detailed UI design.
From front-end to product design with curiosity for people, processes and how products really work
I started in front-end development, moved through UX/UI and today I work as a Senior Product Designer focused on complex digital products. This path shaped the way I design: I think in flows, care about UI quality, notice states and edge cases, and enjoy simplifying processes that initially feel difficult or unclear. Good collaboration matters to me as much as the design itself: clear conversations, making ideas visible early, structuring topics visually and reaching decisions together with product and development teams.
Let’s stay in touch
Open to product design roles, thoughtful product conversations and opportunities to work on complex digital products.