Simplifying complexity
I help translate complex processes, requirements and dependencies into clearer flows, decisions and interfaces.
About me
Clarity for complex products
I bring clarity to complex products with a technical perspective and a human way of working.
I design complex products so they are easier to use, develop and implement
I'm a Senior Product Designer with a front-end background, helping teams turn complexity into clearer products and better decisions. I work best on products where design does not stop at polished screens, but helps structure processes, simplify decisions and turn requirements into solutions that work in real systems.
My strength is connecting product thinking with implementation awareness. I pay attention not only to the main path, but also to states, validations, dependencies, empty states and handoff details that decide whether a solution stays clear when it reaches development.
I enjoy working on products with workflows, forms, multiple roles and dependencies areas where structure, clarity and good decisions can make a meaningful difference This is where the value of good product design becomes visible, when something difficult becomes more understandable, consistent and feasible to build.
What I bring to product teams
Product thinking
I look at design through user needs, business goals and the real product context — not only through a single screen.
UI quality & systems thinking
I care about consistency, clarity, components, states, validation and the details that shape the quality of the final experience.
Front-end awareness
My front-end experience helps me understand implementation constraints, communicate better with developers and design solutions that are closer to real-world delivery.
From front-end to product design
I spent around 5 years close to front-end development before moving fully into UX/UI and product design. Today, that technical perspective still shapes how I think about products not only as screens, but as systems of states, behaviours, components and implementation decisions.
Working across both design and implementation helped me understand what happens between an idea and a shipped product. It taught me how design decisions affect user experience, development effort and long-term consistency.
Today I use that experience to simplify complexity, collaborate more effectively with development teams and design solutions that are both useful for users and realistic to build.
Chapter 1 · 2016—2021
5 years
Frontend Developer
HTML · CSS · JavaScript · React · Angular
Chapter 2 · Since 2019
7 years
UX/UI & Senior Product Designer
Figma · Product Design · AI
Overlap · 2019—2021 · 2 years
Design & implementation naturally overlapped
A period where UX/UI work and implementation met in my daily work, helping me understand how design decisions translate into real product behaviour, effort and constraints.
Experience in practice
Phase 01Front-end Development
Phase 02UX/UI Design
Phase 03Senior Product Design
Over the last 10 years, I've worked across front-end development, UX/UI and product design. My experience spans complex systems, internal tools, pharma products and workflow-heavy applications where collaboration, implementation awareness and simplifying complexity mattered as much as the interface itself.
10+ years in digital products
Working across front-end, UX/UI and product design gave me a broader view of products — from implementation to user experience and business context.
Front-end background
Around 5 years of building web applications, UI components and product interfaces before moving fully into product design.
Complex systems & workflows
Designing workflows, permissions, forms and role-based systems where clarity matters as much as functionality.
Domain complexity
Experience with products where domain logic, business rules and user roles are part of the design challenge.
How I work
I'm practical, collaborative and visual in the way I work. I like turning unclear topics into flows, sketches, structures or prototypes quickly, because it makes it easier to discuss decisions, risks and possible directions.
I value close collaboration with analysts, developers, product owners and stakeholders. The best solutions rarely happen in isolation they usually require conversation, checking assumptions, simplifying ideas that became too complex and finding a version that truly works in the product.
A bit more personally
Mountains, cycling and skiing are my way to breathe. I like being active, but even more than that, I value the moments when I can step out of the everyday pace, calm my mind and gain a wider perspective.
At work, I often bring structure to complex topics. Outside of work, I look for places and activities that help me regain space in my head. That balance helps me stay thoughtful, collaborative and steady when projects get messy.
