About me

Clarity for complex products

I bring clarity to complex products with a technical perspective and a human way of working.

About me hero with experience, front-end background, domain and skillset highlights

I design complex products so they are easier to use, develop and implement

I am a Senior Product Designer with a front-end background. I work best on products where design does not stop at creating polished screens, but helps structure the process, simplify user decisions and translate requirements into solutions that make sense in a real system.

My strength is connecting product thinking with implementation awareness. I pay attention not only to the main path, but also to states, validations, dependencies, empty moments and the handoff details that decide whether a solution stays clear when it reaches development.

I enjoy working on complex areas: processes, forms, flows, tables, systems with roles, states and dependencies. This is where the value of good product design becomes visible, when something difficult becomes more understandable, consistent and feasible to build.

What I bring to product teams

Simplifying complexity

I help translate complex processes, requirements and dependencies into clearer flows, decisions and interfaces.

Product thinking

I look at design through user needs, business goals and the real product context — not only through a single screen.

UI quality & systems thinking

I care about consistency, clarity, components, states, validation and the details that shape the quality of the final experience.

Front-end awareness

My front-end experience helps me understand implementation constraints, communicate better with developers and design solutions that are closer to real-world delivery.

From front-end to product design

I spent around 5 years close to front-end development before moving fully into UX/UI and product design. Today, that technical perspective helps me design products with a better understanding of how they are built.

Chapter 1 · 2016—2021

5 years

as Frontend Developer

HTML · CSS · JavaScript · React · Angular

Chapter 2 · Since 2019

7 years

as UX/UI & Senior Product Designer

Figma · Product Design · AI

Overlap · 2019—2021 · 2 years

Design & implementation naturally overlapped

A period where UX/UI work and front-end implementation met in my daily work helping me understand how design decisions translate into real product behaviour, effort and constraints.

How I work

I am concrete, communicative and visual in the way I work. I like turning unclear topics into flows, sketches, structures or prototypes quickly, because it makes it easier to discuss decisions, risks and possible directions.

I value close collaboration with analysts, developers, product owners and stakeholders. The best solutions rarely happen in isolation they usually require conversation, checking assumptions, simplifying ideas that became too complex, and finding a version that truly works in the product.

A bit more personally

Mountains, cycling and skiing are my way to breathe. I like being active, but even more than that, I value the moments when I can step out of the everyday pace, calm my mind and gain a wider perspective.

At work, I often bring structure to complex topics. Outside of work, I look for places and activities that help me regain space in my head. That balance helps me stay thoughtful, collaborative and steady when projects get messy.

Cable cars above snowy mountains
Portrait in a mountain landscape at sunset
Portrait on a bike ride under a blue sky
Skier on a snowy mountain slope